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make account-based marketing work

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If you are looking for an answer to the question What is Artificial Intelligence? and you only have a minute, then here's the definition the Association for the Advancement of Artificial Intelligence offers on its home page: "the scientific understanding of the mechanisms underlying thought and intelligent behavior and their embodiment in machines."

However, if you are fortunate enough to have more than a minute, then please get ready to embark upon an exciting journey exploring AI (but beware, it could last a lifetime) …

To Make Account-Based Marketing Work, We Need Artificial Intelligence

#artificialintelligenceMar-7-2017, 16:25:06 GMT

For a decade, one-to-one sales and marketing has lingered in twilight sleep. Still, marketers and salespeople see it coming. Soon, they realize, data intelligence will fill in the details. We'll know the right companies to target, when to do so, what messaging to use, and with whom to share it. The image may be out of focus, but the ingredients are in place.

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Technology: Information Technology > Artificial Intelligence (0.56)

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